Obvious Design, LLC has evolved into Product Vision Associates. This site is being kept around for legacy reasons.

Please see Philip Haine's writings about product vision at ProductVision.org and on product design at StealThisIdea.com. Follow Philip on Twitter at @dphaine.

Recent news

8/09 - Philip launched Product Vision Associates, a product innovation consultancy that helps clients envision new, breakthrough products and reboot older ones.

7/09 - Philip Haine will be a juror for the 2009 Spark Awards this fall. Find out more.

6/09 - Developing material for a product vision boot camp.

3/09 - 5/09 - Doing thesis advisor duties for a design master's student at Academy of Art University.

12/08 - 3/09 - Philip did the IA for the redesign of the web presence for a famous consumer brand (launching in May 2009).

12/08 - Philip returns to the review committee for design master's students at Academy of Art University

10-11/08 - Philip continues work on product vision book. Draft chapters available at ProductVision.org

Older news & history